Chinese delivery concept Zing Zing has revised up its roll-out ambitions to include 30 sites over the next four or five years.

Founder Josh Magidson said the group planned to dominate the market in London before expanding nationwide in a bid to become the best Chinese delivery company in the world.

The plan is to open one more site this year, followed by three next year and upwards from there.

The group recently secured £1.6m in crowdfunding and has several appointments, including operations director Phil Peters, former operations development manager at Tesco, who will look at what makes the perfect delivery.

Magidson said: “The crowdfunding round has put us in a great position where we can really grow.

“We will start with London and dominate that market, then expand throughout the UK with company owned and franchised stores.”

Magidson told delegates of MCA’s Restaurant Conference how the concept started life as a student delivery business, before it was acquired by Just Eat.

While working at Just Eat he noticed how Chinese food was both the most popular and most complained about in terms of service and quality, and saw a gap in the market for a high quality, healthy and modern Chinese takaway offer.

“It’s a traditional delivery of Chinese takeaway but with a modern twist”, he added. “We’re not trying to break people’s habits but to tap into them.

“The last few years have been about creating a scalable operation and creating the best Chinese takeaway in the world.”

Magidson also told how the company’s technological nature meant it had a huge amount of data about its customers which had informed the evolution of its products.