A positive performance in the UK and France helped lift McDonalds’ comparable sales in Europe by 2% in January, the company has reported.
Sales growth in the continent was “partly offset by negative results in Germany”. “Europe’s results in January reflected a customer-focused approach that incorporated menu variety, everyday affordability and daypart expansion,” the firm said.
The performance in Europe helped lift global comparable sales by 1.2% in January, with a decline of 3.3% in the US, “amid broad-based challenges including severe winter weather”.
“During the month, the US featured the breakfast line-up and Dollar Menu & More value options. Across the US, McDonald’s is focused on regaining positive momentum with customer engagement, menu choice and operations excellence initiatives designed to enhance the customer experience.”
Comparable sales in Asia/Pacific, Middle East and Africa increased 5.4%, driven by results in China.
Systemwide sales for the month increased 0.6%, or 3.9% on a constant currency basis.
“Throughout the McDonald’s System we are committed to elevating the customer experience and enhancing our customers’ relationship with our brand,” said McDonald’s president and chief executive Don Thompson. “We are intent on improving our performance by building on our customer-driven strategies and the fundamental strengths of our proven business model.”
