Smokin’, the new concept from Burning Night which recently launched at the group’s Bierkeller Entertainment Complex in Leeds, could be rolled out to Liverpool and Nottingham, MCA has learnt.
The smokehouse and bar concept is a more upmarket evolution of Firepit, without the sports element, and could replace the group’s Around the World bar concept at some of the group’s three-in-one complexes.
The group is looking to aquire a 11,000 sq ft site for a Firepit and Potting Shed in Halifax, next to Wetherspoons.
This is an addition to a 14,000 sq ft already secured in Southport for a Potting Shed and Fireit on the former Sandgrounder pub on Lord Street.
Allan Harper, chief executive at Burning Night, told MCA the group was using a similar approach with the rollout of the Potting Shed and Firepit as it successfully done with the Bierkeller Entertainment Complex sites.
Harper said: “We use the skillset we learned from the Complexes. The Potting Shed is a bit more premium, with more premium food, and discerning clientele.
“The Firepit is younger, more rowdy, sports-based, and more wet-led.”
Burning Night management are also working on another project, Authentic Alehosues, which has raised more than £4m in investment loans on Crowdstacker.
They have acquired six pubs, with a further two under consideration, with planning permission to reconfigure the sites pending.
Burning Night are currently crowdfunding to roll out another new concept Sportskeller, which combines elements of their Bierkeller beer hall and Shooters sports bar, with 75% of the £750,000 target raised with six days to go.
Harper said the group were looking to operate between 10-15 concepts over all, and currently had seven or eight.
He added: “If you look at the high street, outside of PLCs, there is no one that has units of this size and scale in more than one town.
“We are a lot smaller than Marstons, Greene King, Revolutions and Stonegate, but we’ve managed to do very well from a small start.”