The British Beer & Pub Association (BBPA) and National Association of Cidermakers, working alongside the Government-backed UK Trade and Investment, have announced a strategy to increase exports of beer and cider throughout 2014 and 2015.
The announcement follows a growth of 2% in British beer exports, which the strategy aims to further increase by delivering sustainable growth in the beer and cider industry. The aim is to work with the Government to bring together the whole value chain to grow exports and reduce trade barriers.
Figures from HMRC show 1.15 billion pints of British beer were exported in 2013; this is 20.6 million more than 2012. The countries with the most significant increases in imports were Russia at 45%, Brazil at 37% and China at 15%.
Brigid Simmonds, chief executive of the BBPA, said: “Britain produces some of the finest beers; many in styles unique to these shores. It is an iconic product produced by a world class industry, with real opportunities for export growth which this strategy will help to deliver.
“Rising British exports are key to economic recovery and beer clearly has an important part to play.”
Tim Sparke of Wells & Youngs commented the popularity of craft brewers in the USA has led to increased exports of beers such as Wells Banana Bread Beer and Young’s Double Chocolate, “in a highly competitive market, just to be an English ale is not enough.”
He added that exports are worth £10m turnover for Wells & Youngs, which accounts for 10% of total sales. Sparke commented the BBPA and UK Trade Investment strategy will help grow exports and Wells & Young hopes to raise its exports to £20m in the next five years.