Pizza Express’ has expanded its retail channel with a new frozen range of pizzas, pastas and a garlic bread.
It comes after the casual dining brand introduced a rebrand of its chilled retail offering including refreshed packaging.
The company said that the new frozen range aims to ”unlock new meal occasions at scale”, giving customers greater access to ”restaurant quality” pizzas at home.
The omnichannel brand was one of the first casual dining brands in supermarkets after first launching a retail range more than 20 years ago.
Pizza Express’ retail range now represents a substantial part of the business, with c. £110 million retail sales value.
The new range, features both original recipes and recipes inspired by iconic classics and incudies the Margherita Speciale, the American Speciale, the Padana, Pollo BBQ, Lasagna, Spinach & Ricotta Cannelloni, Pollo Forza Pasta, Spaghetti Meatballs and Garlic Bread with Mozzarella.
It will launch in Tesco, the brand’s biggest retail partner.
Pizza Express’ Retail Director Rich Mills said, “Our frozen range is backed by more than 20 years of experience in offering customers restaurant quality chilled pizzas, and this new range allows us to enter the frozen category where we know our customers are purchasing for convenience and different meal occasions to that of chilled.
”Showcasing our commitment to innovation, our frozen range allows our customers more choice and to have something in their freezer they know they can rely on, with great taste and premium ingredients.
”We’re very proud to be an omnichannel brand and with our retail range, customers are able to have an enlivening dining experience at home – whether it’s dinner for tonight with our chilled range, or an upcoming dining occasion customers can now plan ahead for with our frozen range.”
- Pizza Express CEO Paula Mackenzie is speaking at MCA’s Restaurant Conference next week. For more information click here
