Former Fuller’s Beer Company managing director, Ian Bray, has been appointed chief executive of soft drinks and mixers producer, Fentimans.
As reported by MCA’s sister title, The Grocer, yesterday, Bray will take up his new position on 1 April.
It follows an overhaul which has seen Fentimans market itself as producing “brewed botanicals”
Owner Eldon Robson, who relaunched his family company in 1995 after more than two decades of closure, said it was a sign of Fentimans becoming more ambitious.
He told the Grocer: “Our marketing will focus on our position as botanically brewed beverages. I think it is something that confuses the consumer. It’s been our biggest strength and our biggest weakness in a way, because it’s how we make everything but it’s bloody difficult to get people to understand.”
Bray, who previously held roles at the likes of Wrigley and Müller, had “a wealth of experience”, said Robson. “I’ve been looking for somebody senior to come in and give us a shake-up. When you’re a small company, you need these more experienced people to guide you.”
