Joe & the Juice has appointed Jeffrey Lawrence, formerly of Domino’s, to its board of directors as the brand further accelerates its growth and expansion in international markets.

Lawrence brings more than 25 years of leadership experience in building and franchising foodservice and consumer brands.

He previously served in global senior leadership roles at Domino’s Pizza, including as executive vice president and CFO.

Over his two-decade tenure at the pizza group, he helped spearhead the international development and growth of the brand, including key roles in the company’s 2004 IPO, digital transformation initiatives, and partnerships with major U.S. and international franchisees.

Following Domino’s, Lawrence served as CFO of FIGS, a direct-to-consumer apparel brand, and CFO at ShiftKey, a technology-enabled platform that connects licensed professionals with healthcare facilities.

He currently serves as an independent board member at Shake Shack and Xponential Fitness.

Thomas Nørøxe, CEO of Joe & the Juice, said: “I am delighted to welcome Jeff to the Joe & the Juice Board. He brings deep experience in developing global consumer brands, with a decades-long track record of driving growth and value creation. We look forward to leveraging Jeff’s insights as we accelerate Joe & the Juice’s expansion, with a strategic focus on building our digital momentum, augmenting our omni-channel experience, and driving store rollouts and franchising initiatives in key international markets.”

Jeffrey Lawrence commented, “I have long admired Joe & the Juice for its brand resonance. The food and beverage market continues to rapidly evolve as consumers demand convenient and healthy choices prepared with intention. Joe & the Juice meets this market opportunity, as evidenced by its strong performance to date and ambitious plans to introduce its offering to more customers. I look forward to supporting the Company in this exciting phase of growth.”

Joe & the Juice currently operates more than 360 locations across 18 countries spanning the UK and Europe, U.S., Middle East, and Asia.

In November 2023, Joe & the Juice announced a majority investment from General Atlantic, a leading global growth investor, following its initial strategic minority growth investment in 2016.