I am Döner has signed its first forecourt franchise deal, with Four Crosses Filling Station Limited.
The agreement, facilitated by Seeds Consulting, will see the multi-site fuel station operator operate the first I am Döner on a roadside forecourt, in Windsor.
“This deal perfectly aligns to our strategic vision of proving the flexibility of our brand not only on high street and in neighbourhoods locations, but into roadside locations, travel hubs, universities and other concession environments,” I am Döner Chairman, James Hacon said.
“Our franchise-first expansion plans are rapidly building pace with unprecedented interest in both the UK and overseas, but we like to keep our powder dry when it comes to our growth ambitions, focusing on delivering positive outcomes for our partners, proving our model through our actions, not big headlines numbers.”
Seeds Consulting founder Matteo Frigeri added: “We are seeing a lot of traction with the I am Döner’s franchise programme, very few brands out there can claim to offer a quick-service concept with such moderate capex requirements and intrinsically lean operation, supported by the latest technology. Here we demonstrate how the concept can flex to seize opportunities also in non-traditional sites.”
