House of Fraser, the department store operator, is to become the latest retailer to look to F&B to enhance its sales mix.

The group said that it would turn its stores in a “lifestyle-led experience” as it expects the volatile retail climate to continue.

The company, which is backed by China’s Sanpower, yesterday set out a strategy to introduce more restaurants and bars to its shops.

Following a cash injection from Chinese conglomerate Sanpower, the retailer is gradually refurbishing the store estate. It will invest £45m of the course of this year on store improvements with champagne bars, yoga studios and cafés being introduced to sit alongside family restaurants.

Frank Slevin, chairman, said that its new champagne bar in Belfast had been a success and the retailer could replicate it in some stores.

He said: “It is important that House of Fraser leads in providing space and experience that attracts our customers to come and spend time in our stores to make shopping…a lifestyle led experience.”

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