Chopstix has announced a long-term franchise agreement with KK Foods SW Ltd, with the aim of developing a pipeline of stores across the southwest of England.

KK Foods SW already operates a Chopstix site in Plymouth, which achieved a record first week of sales for one of Chopstix franchise stores, when it opened earlier this month.

The franchisee also has plans to launch in Portsmouth later this year.

Working with Chopstix’ franchise director Aaron Moore-Saxton, KK Foods SW will oversee the full management to the sites, with the multi-unit deal enabling the QSR brand to extend its reach into the West Country.

“KK Foods SW already has an impressive track record operating highly success QSR sites, and the team’s vision and buy-in of the Chopstix brand made a partnership a really natural fit,” Moore-Saxton commented.

“KK Foods SW has extensive knowledge of the South-West, a region our market mapping indicates has high potential for growth for Chopstix. We’re therefore confident KK Foods SW will have great success with the Plymouth location, and are excited to support the team as they expand across the South-West.”

Noah Wright, KK Foods SW, director added: “Chopstix is a brand that we have admired for a longtime, and that complements our existing portfolio perfectly, so I’m delighted we’ve agreed this long-term partnership.

“We see significant opportunity to build a strong pipeline of new sites in the South-West, particularly because of the wide range of sites that Chopstix can succeed in, and have already begun exploring potential locations to add to those already secured in Plymouth and Portsmouth.”