C&C Group has announced that it has cut the price of a pint of Bulmers cider by 10% in a bid to try and stimulate sales in the Irish market.
The price reduction is to be backed by a new advertising campaign to be launched in the next few days.
The move comes as the company reported in March that it expected a 14% decline in Bulmers sales in Ireland for the year to 28 February compared with the previous year.
