Adam Breeden has told MCA that he is aiming for 75 sites across his Bounce, Flight Club USA and Puttshack brands within the next five years.
He was speaking to MCA ahead of the launch of the next-generation mini-golf, bar and restaurant concept Puttshack, which will open its first site in Westfield London in April.
The concept has another two sites line dup - Intu Lakeside in Essex and No.1 Poultry in the City – with both scheduled to open in Q1 2019, he said.
Created in partnership with the founders of Topgolf, Steve and Dave Jolliffe, Breeden said: “There is a lot of work we are also doing in the US. The business is positioning itself for significant growth.”
Breeden told MCA that plans to expand Puttshack formed part of Social Entertainment Venture’s (SEV) aggressive five-year roll-out plan for its core brands.
Breeden said he felt the acquisition of two sites with major institutional landlords and one in an iconic listed building in one of the most centrally located sites in the city “sends out a pretty big statement” about its intent to grow.
“We have multiple negotiations going on for sites, in the UK and internationally,” he said, adding that while the UK and US are particular focuses, ”that’s not to discount other territories internationally as well,” as mini golf was a popular activity around the globe.
He added that while the three confirmed Puttshack sites were in London and surrounding area, “we have every intention of opening a significant number of sites outside London”.
The concept, which was seven years in development, will comprise of four courses of nine holes, each with an immersive experience inspired by computer, arcade and fairground games.
Holes include an interactive quiz hole and a giant pinball themed hole – where the ball activates lights and sounds in order to rack up high scores.
“Technology has facilitated a complete shapeshift in how we would define mini golf in the market, and has enabled us to create much more immersive game play,” said Breeden.
He added that while he is always on the lookout for new ideas, and “undoubtedly there will be some new concepts in the pipeline, what we are focusing on at the moment is launching and growing the ones that we have”.
Cushman & Wakefield has been retained for all acquisitions across Social Entertainment Ventures.
