A campaign for customers to #BeKindToHospitality has been gaining national support as more of the sector reopens for drinkers and diners.

The campaign was started by the curator of the Radisson RED Glasgow, Graham Chalmers, but the likes of Kate Nicholls, chief executive, UKHospitality, and Sacha Lord, have now backed the cause.

The idea behind it is to encourage customers to be considerate to staff working in hospitality venues, who are often working under stressful conditions. This includes letting venues know if you will not be turning up to your booking.

Chalmers, said: “As the majority of the UK enjoys new-found freedom to varying degrees, please spare a thought for those of us still operating under crippling restrictions.

“Of course, safety is and always has been the priority, that goes without saying – but the impact on many businesses of the ongoing uncertainty and spiralling costs is devastating.

“For example, the sheer volume of no-shows at restaurants and bars across the UK is having a devastating impact on businesses – to the point some are wondering if they can continue to stay open.”

Nicholls said the campaign served as a wonderful reminder that hospitality staff are just like any other person navigating the pandemic.

“Our first priority will always be to keep staff and customers safe, so please be kind to hardworking staff, they are in short supply at the moment and many businesses will be operating at reduced capacities as they reopen. Put yourself in their shoes and show your support through kindness,” she said.