Novus has opened up its Late Night London website for the first time in a decade to all bars, restaurants, pubs and clubs in the capital.
Operators already listed on the new website include Belgo from Casual Dining Group, The Breakfast Group, Camm & Hooper, ETM Group and the new Balham site from Simmons Bars.
New features added to the website include an area on the venue listing pages for operators to display their social media posts on an interactive ‘social wall’.
Late Night London’s new proposition also invites customers, social influencers and venues to blog, share stories and interact socially about their days and nights out in London.
Simon Gaske, customer experience director at Novus said: “Our objective is very clear with the re-launch of Late Night London. We want to create the ultimate experience for London’s customers, whilst also adding value to their visits. Our plan is to disrupt and turn traditional review websites on their head, by creating a community mentality, which encourages social sharing and storytelling – so a huge step away from how traditional review sites currently operate. We want real stories about real experiences, written by real people.
“Late Night London will become the site for visitors to find loads of authentic experiences, whilst also presenting them with the opportunity to become famous in their own right as bloggers for the site.”
