KFC: ‘All this new competition is a good thing’

Rob (3)

Far from seeing it as a challenge, KFC UK & Ireland’s general manager Rob Swain is embracing the competition in the fried chicken market and doubling down on the brand’s commitment to growth, he tells MCA.

Already have an account?

red tick

You have reached your article limit

Register for limited access

Register for free

50% off your first 3 months

Subscribe now