Which Wich has partnered with Seeds Consulting as it looks to roll out the American sandwich brand across the UK.
Seeds will act as the brand’s exclusive franchise development partner in the UK, supporting its strategic expansion across key regions.
The Dallas, Texas-founded sandwich chain, known for its customisable hot toasted sandwiches, began a fresh push for expansion across the UK in 2023, - following its initial opening in 2018 – through a sub-franchising model. At the time it was eyeing a short-term target of 30 sites by the end of 2027. However, it wasn’t until spring this year that it opened its second UK site, on London’s Fleet Street.
It recently signed a franchise deal to enter Scotland, with its first location to be announced soon and a multi-unit franchise agreement with Steve Lewis of Breaking Brands Management – who also owns the franchise rights to Coyote Ugly in the UK and Temple Bar in Cardiff.
More operators are currently in advanced discussions as the brand prepares for accelerated nationwide expansion, according to Seeds.
The consultancy will support Which Wich to build a robust national presence by identifying and onboarding experienced multi-unit franchise partners capable of developing regional clusters in major metropolitan areas including London, Manchester, Birmingham, and other key UK cities.
“Which Wich brings something truly fresh to the UK fast-casual landscape,” Chris Palmer, franchise consultant at Seeds Consulting, said.
“The brand’s energy, customisable menu, and efficient operational model align perfectly with what today’s operators and consumers are looking for. We’re excited to partner with Which Wich and anticipate strong demand from established multi-site groups.”
“The UK has already shown great enthusiasm for the Which Wich experience,” Rami Awada, UK master franchisee, added. “Seeds Consulting’s deep market knowledge and franchise expertise make them the ideal partner as we build momentum and bring Which Wich to more communities across the country.”
