Smiths-Family-Kitchen-food-to-go

WH Smith has launched its first own-label food-to-go range as part of an overhaul of the travel retailer’s food and drink selection.

The fresh range – called Smiths Family Kitchen – features 34 new products including sandwiches, wraps, burrito boxes and salads.

Over the last decade WH Smith has built a network of nearly 600 travel stores, which now form the main and most profitable part of its business.

As the number of people returning to the office starts to increase, the company has designed to range to cater to “today’s travelling customer”.

The products began rolling into an initial 300 travel stores this week. It’ll cover an array of “different price points” and will be included in the retailer’s £4.99 meal deal.

The items include a Korean BBQ Chicken & Pickled Slaw Wrap, and a Salt Beef New Yorker Sandwich.

Vegan and vegetarian options, including a Falafel & Hummus Wrap and a Mexican Naked Burrito Bowl with Sweet Potato & Chipotle Sauce, will also be available.

“We’re on a mission to offer time-pressed customers all their travel essentials under one roof with a fast and convenient shopping experience,” said WH Smith Travel UK MD Andrew Harrison.

“With millions of customers turning to WH Smith each year to fuel their journeys, we’re making our biggest investment in WH Smith’s food offer since we first started offering chilled food and drinks in our Travel stores more than 10 years ago, with the launch of a new and delicious food-to-go range.

“It’s an exciting time for the business. We never sit still and we’re constantly innovating to give our customers even more reasons to shop with WH Smith on their travels,” Harrison added.

WH Smith is undergoing a turnaround plan to transition its customer offer away from books, newspapers and stationery, into a “one-stop shop” for customers on the move, with more food-to-go ranges to be rolled out as part of the plan.

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