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Markus Thesleff: ‘The goal is always the same: creating experiences that make people happy’![Mark2[1]](https://d36hgjhwuw81py.cloudfront.net/Pictures/274x183/6/9/2/393692_mark21_113913.jpg)
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Taco Bell gears up to launch Live Más loyalty programme
Speaking at MCA’s Hostech conference, marketing director Lucy Dee described the shift away from a points-based system towards a more experiential platform
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