KFC has made a move into omnichannel retail with the launch of a range of popcorn.

Co-branded with Piper-backed Proper Snacks, the Popcorn Chicken Popcorn is flavoured with KFC’s herb and spice mix.

It is vegan and HFSS compliant, weighing in at 90 calories per serving.

The limited-edition snack will roll into Co-op today (21 August) in small and sharing packs, before launching in Tesco, Sainsbury’s and Asda in late August.

This was “a huge moment for Proper Snacks”, according to Proper founder Cassandra Stavrou.

“Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to fans in a fun, creative way.”

KFC innovation director Kate Wall said: “We pride ourselves on doing the unexpected, which is why we’re so excited to be partnering with Proper Snacks.”

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