Hop Vietnamese has announced plans to take the brand outside London for the first time, with a new opening in Manchester’s Trafford Centre this August.

Currently in the hub of Moorgate and St. Paul’s, the Vietnamese street food QSR concept is also opening a further venue in London next month, in the West One Shopping Centre on Bond Street.

The business, founded by Paul Hopper in 2015, had reached five sites pre-pandemic, but was hit by the trading restrictions and the move to working from home.

Since footfall in the capital has bounced back, Hop has seen a period of growth and has several new sites lined up for this year and next.

“We’re thrilled that we’ll be doubling our number of restaurants in the coming weeks including our very first restaurant outside of London,” Paul Hopper commented.

“I’ve believed for some time that Hop’s offering is perfectly suited to the needs of busy shoppers looking for a more exciting alternative to the regular fast food offerings you typically find in shopping centre food courts.”

The business was fully digitised in 2021, with guests ordering and paying at the kiosks within its restaurants or online via click and collect.

Speaking at MCA’s Hostech conference in February this year, Hopper said the business was ready to hit the accelerator on store growth following the successful implementation of a new operating model for the grab and go business.

“Realistically if we can get to 10 locations by the end of next year we will be in a good place. The model definitely works for it and we have the backing to do it,” he said.