Domino’s Pizza in Poland (DP Poland) could grow to 300 sites over the next 10 years, chief executive Peter Shaw has told M&C Report. DP Poland currently operates 15 corporate sites, with five more set to open in Warsaw this year and the company plans to have 35 by the end of 2014, including its first sub-franchise stores. Shaw told M&C Report that his “medium vision” for the firm would be 300 sites over 10 years. However, he said there’s a potential to have significantly more over time, highlighting that the country has a population of 38m, with c11m located in towns and cities, and is Europe’s sixth largest economy. The UK operation is targeting 1,200 sites by 2020 and has a population of c60m. He expected growth to be through a mix of corporate and sub-franchise stores; in most markets around two thirds of stores are operated under franchise. “I think corporate sites will be important to us going forward. Obviously we retain 100% of the profit, but the advantage of sub-franchised is we can move quickly and have highly motivated individuals.” DP Poland this morning reported a 37% rise in like-for-like sales at mature stores that opened between March and December. Shaw said average sales per site, and per customer, are about 60% of those in the UK, which he described as an “exceptional market”. Shaw said DP Poland’s most successful sites are those located in co-tenancies with outer retail units, giving the example of a chain of drug stores. “We are interested in opening sites in areas where we have good footfall. However that doesn’t mean it has to be in primary locations.” The firm is targeting locations in a “golden mile”, with the vicinity of 25,000 households. DP Poland completed its third fund raising in November 2012, raising £10m. The company is hopeful this will see the group through to EBITDA break-even and it’s expansion programme over the next few years. Shaw said there may well be other opportunities for fund raising in the future.