Mission Mars, the Manchester based group behind Albert’s Schloss and Rudy’s Pizza, has confirmed a £10m investment from BGF, as flagged up by MCA last week.
Mission Mars director Neil Macleod, who runs the group with his Revolution Bars co-founder Roy Ellis, told MCA the investment would help open a small number of Albert’s Schloss venues across the UK, in prominent buildings in key cities.
The group will also look to expand Rudy’s initially in the North, where it will be able to target smaller towns, as well as pub concept Flying Pig & Lobster, a partnership with Simon Rimmer, which likely remain in the North West.
Macleod said at subsequent Schloss venues they would look to extend the offer into the day, with more tea and coffee, while looking for similarly large venues, with capacity for front and back of house, multiple beer taps, in-house bakery and entertainment.
He told MCA: “We are very keen to find suitable premises for new Schloss venues. There will be a small number of them around the UK in prominent buildings in the largest cities.
“We are keeping an eye sites around the country and are negotiating on a couple at the moment.
“We have a high specification requirement and won’t compromise on space, which means they’re not so easy to find.
“We don’t think we will find a music hall above it. Albert’s Hall is a bit of a one off – but who knows, we might get lucky.
“Rudy’s sites are more plentiful, so there will be a larger number, and they are not dependent on a larger population, so can go in smaller towns.
“The pubs will be focussed in the North West.”
Mission Mars was launched in 2015 with a portfolio of already popular sites built up by Joel Wilkinson and Adelaide Winter, including Trof, Gorilla and The Deaf Institute.
Albert’s Schloss opened in collaboration with the Trof founders and Macleod and Ellis, and the combined group later acquired Rudy’s.
Macleod credited the combination of people and the it’s varied portfolio for its success, adding: “It’s a blending of entertainment and F&B which makes us different. We do it the pubs, and to a lesser extent in our pizzeria.”
The investment sees Matt Davies, former Tesco and Pets at Home chief executive, join as non-executive chairman.
The deal was led for BGF by Neil Inskip and Paul Dolyniuk in BGF’s Manchester office.
Neil Inskip at BGF said: “Mission Mars has an impressive management team with a proven track record of scaling hospitality brands. The concepts within the Mission Mars group are innovative, well-delivered and outperforming the market. The team has established a strong foundation to continue this roll-out across the UK and we look forward to supporting the next stage of growth.”
BGF most recently invested in Fillmore & Union and CrepeAffaire.