Eagle Eye, the digital loyalty company, saw group revenues increase c28% to £6.5m in six months ended 31 December 2017, helped by its strategy of ‘win, transact, deepen’.
The company said reported redemption volumes of 82.8m during the six months, an increase of 228% year on year, SMS volumes were 28.6m, an increase of 50%.
Revenue from subscription fees and transactions over the network represented 75% of total revenue in H1 2018 (H1 2017: 66%).
Revenue generated from client subscription fees and transactions over the network increased to £4.8m (H1 2017: £3.4m), representing 75% of total revenue in H1 2018 (H1 2017: 66%).
In December, Eagle Eye signed a contract with Boparan, the operator of Ed’s Easy Diner, Giraffe, Harry Ramsden’s and Fishworks, to deliver digital promotions and gift capability through the Eagle Eye AIR Platform.
Additionally, in October 2017, Eagle Eye signed contracts with Scottish fashion chain M&Co. and Greene King.
During the period, the company said that revenue from the F&B sector grew by 41% against H1 2017.
The company said: “As our F&B clients enjoy the early stage benefits of our digital marketing platform, there is a trend for them to use it more as a direct marketing channel. As a result, we are seeing increased promotional activity across the sector.
“We are also pleased to also announce the renewal of three longstanding clients within our F&B sector: Greggs (five-year contract), Mitchells and Butlers (three-year contract) and Pizza Express (one-year contract). In all cases the Eagle Eye AIR platform is being used to power an enhanced digital experience for the customer. These renewals reflect the strength of our offering and our lasting client relationships.”
Tim Mason, chief executive, said: “The group has continued to execute on its strategy, delivering revenue growth in H1 2018.
“During the Period we demonstrated good operational progress where we have won new customers and renewed some key contracts, ramped up transactions through the platform, giving an indication of its capacity, and continued to deepen our F&B relationships. Looking forward, we are excited about the imminent Loblaw launch and the further opportunities that this opens for us in the second half of the year.
“We look forward to providing a detailed update on the half year’s trading and strategy when we announce our half year results in March.”
