All Experiential leisure articles
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InterviewsAlex Proud: ‘I don’t think anyone’s done it quite like this’
New hospitality concept Sinners is designed to match shifting consumer behaviours and revive the momentum of late-night venues in a more competitive, post-pandemic market
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NewsIn pictures: First look at Electric Shuffle King’s Cross
The new outpost for the experiential brand opens this Friday, with Red Engine planning to open up to 10 new venues per year
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NewsTOCA secures $35m in new funding
The sports entertainment and training concept seeks to fuel its international growth and expand its football training technology, with a third UK site to open in Westfield London
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InterviewsBoxpark CEO: ‘We want to go bigger and be louder than before’
New chief executive Matt Snell speaks to MCA about opportunities for growth in the UK, why he wants to develop an events business, and plans for international expansion
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NewsTOCA Social confirms Westfield London launch
The interactive football experience will span 30,000sq ft within the former Debenhams store, and is partnering with Sandbox VR on games such as Squid Game Virtuals
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NewsSPYSCAPE to debut in Covent Garden
The New York-headquarted social gaming concept will open its first UK site later this month, with a 25,000 sq ft space offering a spy-themed experience
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InterviewsActivate targets 30 sites as We Do Play eyes national expansion
We Do Play co-founder Richard Beese tells MCA the business is pushing for rapid expansion after the “phenomenal” response to its first UK location
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InterviewsBig Fang prepares for growth with streamlined model and site upgrades
The experiential leisure operator is focusing on brand consistency and operational refinement as it prepares for its next phase of growth, with no new site openings planned in 2025
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NewsXP Factory reports bar revenue up 30%
Boom Battle Bar has seen revenues increase by almost a third, helping drive up the experiential leisure business’ total revenue by 17% for the year ended 31 March 2025.
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NewsPoolhouse hires Rachel Masing as people director
Masing joins the social entertainment content after more than six years with ETM Group, as Poolhouse gears up to launch its debut site later this year
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NewsLucky Voice for Business reports strong like-for-likes
The karaoke concept has seen a 31% rise in like-for-like revenue contributed by its B2B arm over the past 12 months
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NewsOpenings of the week
MCA rounds up this week’s biggest openings stories, including Chopstix, YouMeSushi, Greene King’s The Sherlock Holmes and more
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NewsBrighton Pier Group confirms AIM delisting following shareholder approval
The group received shareholder approval to delist from the London Stock Exchange’s AIM market, confirming its plans to become a private company
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NewsMarston’s launches new Grandstand sports pub concept
The concept aims to bring a stadium-style atmosphere and state-of-the-art technology to local pubs
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InterviewsBrucan explores experiential concept and university town expansion
The five-strong pub group is considering the launch of a new experiential leisure concept, alongside its existing premium pub portfolio, group director James Lyon-Shaw tells MCA
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InterviewsFlight Club prepares loyalty launch and next-gen tech rollout
The social darts pioneer is preparing to launch a new loyalty programme, supported by a next-gen tech platform designed to enhance the customer journey and drive repeat visits
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NewsPuttshack and Topgolf founders to launch new venture
Poolhouse – the new competitive socialising concept from the Joliffe brothers – has secured $34m in funding from investors, with the first site to open near London Liverpool Street station later this year.
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InterviewsRoxy Leisure targets four more openings this year as Holborn site confirmed
The experiential leisure brand expects to open four to five new UK sites in 2025, marketing director Joel Mitchell reveals to MCA
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InterviewsSixes sharpens gamification and partner-led growth strategy
The experiential cricket concept is sharpening its brand positioning with an increased focus on gamification, partnerships, and enhancing customer experience
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NewsIn pictures: Lane7 launches biggest site yet in Milton Keynes
The venue has 14 boutique bowling lanes, as well as a roller rink, bumper cars, playground, golf simulators, beer pong, karaoke rooms, pool, darts, retro-gaming stations and arcade games