Uber Eats has introduced a sponsored listing feature, which will allow operators to pay extra to appear at the top of the platform.

A first of its kind for Uber Eats in the UK, the advertising product means operators can boost their visibility at the top of a customer’s feed.

It includes targeting to ensure the listings are seen by customers most likely to order from them, including people who live nearby, or those who have previously ordered the cuisine offered by that restaurant.

Uber said it is making £1m in free marketing credits available to independent restaurants to try out the new feature.

First implemented in the US, it works under a cost-per-click model, so businesses only pay when a customer clicks through on a sponsored listing.

It will initially be trailed in Edinburgh, where some customers will start seeing sponsored listings in the app later this week, where they will be clearly labelled in the feed.

Toussaint Wattinne, Uber Eats UK General Manager said: “Local restaurants are at the heart of everything that we do, and we want to help them reach more customers and grow their business - sponsored listings are a great way to stand out from the crowd. We want to help smaller independents as much as we can, which is why we are making £1m in free marketing credits available throughout the course of the year to help them try this new feature.”