Just Eat, the online takeaway portal, has revealed a brand refresh which will launch in the UK before rolling out into its international arms.
The company said that as part of the new brand it would be making improvements to its partner centre and driverapp, and will bring together its whole offer to restaurants as part of a new Restaurant Partner Value Proposition to be launched in October.
It also announced an app for the Apple Watch Series 2 and WatchOS 3; a new Facebook Messenger Chatbot and a refreshed website.
David Buttress, chief executive of Just Eat said: “Just Eat has operated in the UK for 10 years and is now one of the most recognised and best-loved food tech companies in the country. As we embark on our next phase of growth and cement our leadership position, our new vision - creating the world’s greatest food community - provides us with new focus and momentum to take the business forward.”
Ben Carter, UK Marketing Director at Just Eat said: “As the UK’s largest online food ordering service with over 100 different cuisines on our platform, we can cater for all tastes, occasions, moods and budgets up and down the country and our campaign encourages people to ‘Find your Flavour’ - from picnics in the park, pizza at the beach or sushi at work.
“We’re also using this opportunity to make a visible commitment to help our restaurant partners own the branded delivery experience in the ‘last mile’. We’re making a significant investment in our restaurant branding programme including new jackets for delivery drivers and the first ever scooters in Europe to carry branded light boxes.”