Deliveroo, the restaurant delivery platform, is creating regional hubs in Manchester, Bristol, Edinburgh and Dublin as part of plans to be operational in every major UK conurbation by the end of 2015, M&C Report has learnt.
Daniel Warne director of UK operations at Deliveroo, told M&C the company is launching in “satellite areas” around London that can be operated from its head office in London before developing new areas.
It will launch its service in Cambridge and Reading this quarter and other markets that can be run operationally from London.
It will then focus on moving on to regional areas with Manchester being the hub for the north west of England from where Leeds and Liverpool will be brought on board by the end of the second quarter of the year.
Birmingham will be the hub base for the Midlands, as a city the service will be available from April; Deliveroo will launch in Bristol by the end of the first quarter and it will act as a hub for the south west.
In Ireland, the service will launch in Dublin this quarter before spreading across the country from the centralised hub.
Warne said Deliveroo are very close to hiring a manager to oversee Scotland and hopes to bring the service to Edinburgh by the end of Q2.
These localised hubs will allow the service to be managed correctly as many aspects rely on localised knowledge so require hyper localised management.
Meanwhile the company is continually signing major operators and independent restaurants to its service. Warne said it aims to have 15 restaurants on-board to launch in a city and then continues to add more as Deliveroo becomes more established in the area.
Deliveroo, which was founded by Will Shu in 2013, initially launched and is now operational in Manchester, Brighton and Oxford as well as across the capital.
The company has raised $25m (£16.5m) via Series B funding, led by Accel Partners, with participation from Index Ventures, Hoxton Ventures and Hummingbird Ventures, to enable the company to “aggressively” roll out its service to neighbourhoods across the UK and internationally, with a particular focus on hiring and marketing activities.
