Deliveroo has launched a subscription service targeted at frequent customers.

Deliveroo Plus will only be available to existing customers and will see the group waive its £2.50 per delivery fee in favour of a subscription costing £8.99 per month or £89 per year.

The service is initially rolling out in the cities of Manchester, Birmingham, Edinburgh, Glasgow, Brighton, and York. The first batch of subscribers will get two months for free.

Dan Warne, UK & Ireland Managing Director at Deliveroo, said: “Ordering great food from great restaurants on Deliveroo is an increasingly big part of many people’s daily lives, and Deliveroo Plus is all about rewarding them. This new subscription service gives our customers an even better experience and even better value for money when they order with us.”