AB InBev and Deliveroo have teamed up to launch the Beer Bicycle, an online delivery service in which customers in central London can get chilled beer delivered to their doorstep in just 15 minutes.
The beer company predicts that one million households will buy beer online in December, 200,000 more than last year.
The group’s own research found that 50% of Brits are planning to serve beer to their guests on Christmas Day and three-quarters (76%) are planning to serve beer at some point over the festive period.
Will Shu, co-founder and chief executive of Deliveroo, said: “We’ve seen incredible demand for top-quality food delivered to homes and offices, and think beer is a natural extension of our service. With the rise in popularity of online beer sales this Christmas, we feel this is the perfect time to launch this new project.”
The research said that another indicator of growth is the increasing popularity of beer amongst women. When asked what alcoholic drink they’ve consumed the most over the past few months, almost a third of women (30%) said lager, compared to one in ten (13%) who stated Prosecco and 7.6% of women who answered ale.
Over a third (37.9%) planning an official drinks menu
To meet the ever expanding tastes of their guests, the research found that hosts are extending their beer repertoire with plans to serve, on average, three different types of beer – with Lager (85%), Ale (52%) and Stout (24%) being the most popular choices.
