Cinnabon is to launch a nationwide delivery service from its UK locations.

EG Group, which is the master franchisee of the US bakery brand, said the move followed “considerable demand from Cinnafans”.

The service will cover mainland UK destinations and will enable customers to order and receive products within 48 hours, it said.

‘Cinnapacks’ of two, four or six of its most popular flavours, including the Classic, Chocobon, Caramel Pecanbon and limited-edition Lotus Biscoff Bon, will be available initially, with further items to be added in due course.

The delivery service is EG’s first e-commerce platform launch with a franchise partner, with the group also looking to expand the number of Cinnabon’s physical sites in the UK.

Mohammed Tayab, food & beverage director – Europe at EG Group, said: “We are excited to launch our delivery service across mainland UK to bring Cinnabon’s goodness to more customers across the country.

The launch strengthens EG’s existing foodservice offering and represents a significant milestone in our journey as a leading foodservice and retail convenience operator.”