Chai Naasto, the two-strong Indian street food concept, is looking to get to seven restaurant sites and 30 delivery only kitchens across the capital over the next four years, MCA has learnt.
Led by brothers Tilesh, Nim and Viren Chudasama, they have teamed up with Nishal Patel, owner of The Red Turban restaurant and Turban Street Café, to realise their ambitions.
They believe there is an opportunity in the market for Indian street food to be produced at scale and optimised for delivery, and they are weighing up crowdfunding, investment and franchising options as routes to expansion.
They are currently looking for their third site in Camberwell, Peckham and Harrow, which could be a restaurant or delivery only kitchen, and which they hope to open in June.
The food is inspired by their grandmother, who was born in India, but also lived in Somalia and Yemen, and it has been refined by Ashish Bhatia, executive chef of Kerry Foods.
Tilish Chudasama told MCA the recently opened 25-cover Hammersmith restaurant would have an emphasis on delivery, with Deliveroo as a partner for this and subsequent sites.
He said: “Delivery is massive with the rise of Deliveroo and UberEats, and delivery only kitchens are the kind of model we can copy and paste.
“The main emphasis is on having 30 delivery only kitchen over the next four years. It’s not really been done with Indian takeaway yet.”
Chudsama said they were also considering international opportunities in Europe and Asia, and had held a number of meetings with global investment group Abraaj.
He said after four years the partners would look to exit the business having realised their growth plans.