All Creams Cafe articles – Page 2
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NewsSalonica Maroon ups stake in Creams
The 100-strong dessert parlour brand is looking to “turbo charge” its growth nationally and internationally
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NewsCreams appoints new CEO
Everett Fieldgate, formerly of Yum! Brands and Costa Coffee, will take over as CEO while Othman Shoukat will continue as MD until the end of the year
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![Creams - interior [3]](https://d36hgjhwuw81py.cloudfront.net/Pictures/100x67/4/6/7/275467_creamsinterior3_81776.jpg)
NewsCreams launches partnership with Tesco
Creams Café has announced a partnership with Tesco, which will see it open dessert parlours within the footprint of two of its supermarkets.
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NewsCreams launches support package for franchisees
The emergency measures, which include a reduction in royalty fees, are aimed at supporting partners through inflationary pressures
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NewsCreams announces four regional openings
The dessert parlour brand is also reopening Nottingham with a new training academy for franchisee
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NewsArndale reaches 95% occupancy with Creams signing
The dessert cafe brand now has more than 100 restaurants and outlets across the UK
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InterviewsCreams planning to ‘turbo charge’ expansion
The dessert café business believes there are 500 viable locations in the UK, with growth targeted in the north and other regional cities, MD Othman Shoukat told MCA
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NewsCreams CEO to step down as Pistachio Holdings increases share
The reshuffle in ownership structure will see Adam Mani take up the role of chief innovation officer, while Balal Aqil will become an advisor
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NewsCreams approaches 100 milestone
Creams is continuing its nationwide expansion with the opening of three new dessert cafés in London, bringing its portfolio to 100 sites.
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Analysis & InsightDessert parlours and QSR chains to lead outlet expansion
While outlet numbers are forecast to decline for the second year running during 2021, there remain strong pockets of expansion, much of which is driven by the use of franchises. Dessert parlours and certain QSR chains in particular are growing rapidly.
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InterviewsCreams cracks delivery conundrum
It has been one of the most hotly debated unknowns coming out of lockdown.
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NewsCreams eyes 25 more sites in 2021
Creams Café, the dessert parlour brand, is planning to open 25 sites in 2021, and already has eight in the pipeline, CEO Adam Mani has told MCA.
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NewsCreams debuts in Wales
Creams Café is opening its debut in Wales on a former KFC site in Cardiff city centre.
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NewsCreams acquired by Pistachio Holdings
Dessert parlour brand Creams has been acquired by Pistachio Holdings, controlled by Ankush Shah of the East Africa-based Sumaria Group.
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InterviewsPizza Pilgrims co-founder Thom Elliot: ‘Ignore delivery demand at your peril’
Consumer demand for delivery is only set to increase, and operators ignoring that trend are doing so at their peril, Pizza Pilgrims co-founder Thom Elliot has said.
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InterviewsCreams MD Othman Shoukat: ‘Hospitality must diversify and redefine its business models’
The coronavirus crisis has served to accentuate disruption the hospitality industry was already facing, and now businesses must redefine themselves accordingly, MCA’s The Conversation has heard.
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NewsWhat it’s like to operate in lockdown part four: Creams
When the advice came through we realised we were kind of in a unique position, in that we typically operate with a very long counter divided into very secure and distinct sections, hot, cold, waffles, crepes, etc. So, when the original news came through we spoke to every store and every franchisee, and we had 23 that remained open for delivery.
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NewsCreams: ‘There will be casualties, but we don’t intend to be one’
Having seen record delivery numbers in the last two weeks despite only operating out of less than half of its estate, Creams will not be an industry casualty, Elton Gray, Creams commercial and operations director, has told MCA.
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NewsCreams launches local heroes initiative
Desert café concept Creams has launched a reward program in partnership with Deliveroo, Just Eat and Uber Eats to thank key workers throughout the coronavirus pandemic.
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NewsCreams reveals jump in sales and profits
Creams has released its results for the year to 31st March 2019 as well as a trading update covering the first half of the Group’s FY20 financial year. It said sales were up 37% to £40.1m and pre-tax profits increased 76% to £1.6m. It also opened 21 cafes during the year and served 4.5m customers. It now has 89 cafes in total after three other openings to date this year. And delivery sales through Deliveroo, Just Eat and Uber Eats now represent 14% of sales.
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