Yumchaa, the speciality tea concept, has opened its sixth café and teashop on Putney High Street.
Its first south of the river, the café serves more than 50 varieties of tea, from classic English breakfast to ’peanutbutter and jam’, a green tea blend with peanut brittle and strawberry.
The concept aims to give tea drinkers the same choice, quality and relaxed environment as speciality coffee drinkers are getting.
The Putney site is described as a modern take on a tearoom, with exposed brick walls, shabby chic furniture from vintage markets, and Alice in Wonderland style glass bottles to smell the different blends.
Managing Director Josh Mordecai said: “Tea is the most widely consumed beverage in the world after water. It’s time we did it justice!’
“The tea market is expanding worldwide at the expense of coffee, partly because people are becoming more aware of the health benefits of tea.”
Tea shop concept Yumchaa is refitting its flagship Camden store ahead of a concerted expansion push, MCA has learnt.
The group, which is backed by M&A banker Daniel Confino and former Glasgow Rangers Football Club finance director Brian Stockbridge, wants to grow to up to 13 by the end of 2107 and 40 overall.
Growth will concentrate on bricks and mortar sites, rather than stalls, of which it currently has five.