The price of same-line dishes have increased in more than half (55%) of cases, compared to the same period last year, according to MCA’s autumn/winter 2017 Menu Tracker, as operators look to boost margins.
Data from the latest Menu Tracker, which monitors the price of more than 6,000 dishes, found that 28% of operators increased prices by more than 5%, with the average price increase reaching 8.4%. Chilango passed on the strongest price rise of 15.1% on 25 same-line dishes.
Only 8% of lines decreased in price in 2017, and 37% were unchanged, resulting in a 3.3% increase in price overall, from £8.07 to £8.34 in 2017.
Frankie & Benny’s and Strada were among those that dropped prices on same-line dishes last year, down 4.4% and 6.7% respectively.
As previously reported by MCA’s director of insight, Steve Gotham, the Asian chains passed on the highest price rises in 2017, with 10 out of the top 20 highest price rises, with Tampopo and Thai Square both pushing their prices up by 13% on average last year.
According to MCA: “Operators will continue to increase menu prices in the coming year as cost pressures continue to increase.” However they will be to be sensitive to customers’ perceptions of value for money, “as prudence is expected to remain with consumer confidence continuing to be fragile”.
Previous Menu Tracker data found that menu prices rose by 1% on average, between summer and autumn 2017, on top of a 0.2% rise between spring and summer.
To find out more about Menu Tracker please contact Girish Srikantha at firstname.lastname@example.org.