Research by Beacon Purchasing has claimed that the number of people eating breakfast out of home has dropped 11% since 2016 but spend has risen 31%.
The report says that just 4% of consumers say they would eat breakfast out of the home on a daily basis now, compared to 15% in 2015. However, average spend is up from £7.31 to £10.09.
Paul Connelly, Beacon’s managing director, said: “These new figures show a behaviour change at breakfast, where consumers are spending more, but eating out less. This highlights the potential impact that inflationary pressures in the foodservice market are having on the hospitality industry. In the past year alone we’ve seen various price increases in food and drink items, specifically bacon and fresh produce and most recently significant price increases in coffee.
“We work very closely with our customers and suppliers, which span the hospitality and foodservices sectors, and we know that rising food costs are the biggest worry for the eating and drinking out market this year . With these new figures in mind, we predict that this year could be a challenging one, especially for small and independent businesses. We strongly recommend that businesses take the time to evaluate their purchasing strategies in order to remain profitable.”
Regionally, it’s the Scottish that are likely to pay the most for their breakfast with the regional average at £11 – which is on par with London. Meanwhile, the average spend in the North East was just £9, with almost a third (31%) saying they wouldn’t pay over £5 and 14% saying they would never eat breakfast out of the home.