Restaurant operators have a significant opportunity to improve their wine and up sales, with just a quarter (25%) of consumers saying wine at casual dining restaurants is ‘very good’, a new report from CGA Strategy reveals.

Consumers are three times more likely to recommend a casual dining brand to a friend if the wine is very good, the report finds.

But wine is considered one the least favourable drinks categories by consumers of casual dining restaurants, coming in 17th out of 18.

The rapid expansion of Britain’s casual dining restaurant groups presents huge prospects for wine producers and suppliers, the report indicates.

Other findings show at an average casual dining brand, only one in six consider the quality of drink as ‘very important’ in their choice to visit.

Only 5% of consumers choose wine at new wave casual dining brands.

The average consumer has three and a half wine varieties in their out of home repertoire, with France the most popular country of origin.

Mark Newton, senior category development manager for wine at CGA Strategy, said: “This research shows the huge potential for producers, suppliers and restaurants to grow wine sales. Our combination of authoritative data and skilled insight can help teams understand the key consumer trends and issues, recognise opportunities and unlock potential.”

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