Consumers are now slightly more likely to honour their eating and drinking out reservations than they were when venues initially reopened, CGA’s latest consumer pulse survey has revealed.

At the end of July, cancellations dropped from 23% (w/c 13 July), to 11% (w/c 27 July), and no-shows dropped slightly from 24% to 22%.

The survey also found that whilst only 53% of consumers who had booked a table in the middle of the month turned up, this figure increased to 66% by the end of July.

“With pre-booking now becoming a near-essential part of the eating and drinking out experience and with a high rate of no-shows and cancellations during the first weeks of opening, it’s encouraging to see far more consumers are turning up to their reserved bookings than previously,” said Charlie Mitchell, CGA research and insight director.

The data follows a united ‘no more no-shows’ campaign launched by the industry last month, where a number of business leaders made personal pleas to consumers to honour their bookings.