Lockdown continues to boost delivery purchases

The restrictions on trading in lockdown have pushed more and more consumers towards delivery and click and collect purchases, according to the latest research from Lumina Intelligence.

Its latest Eating and Drinking Out Panel data, for the 12 weeks ended 24 January, found that foodservice delivery occasions equated to one in three visits over the period, rising to 43% when click and collect was included.

Delivery purchases peaked in January, ranging from 29.7% to 31.7% of all participants in the eating and drinking out sector. Click and collect purchases also increased – up to 20.1% of all foodservice purchases at its highest point (w/c 18 January), with food ordered on site subsequently falling as a result.

For those consumers making on-site purchases, the most popular destinations for this were coffee and sandwich shops, while QSRs were the most popular choice for click and collect and delivery orders at around 50% of total participants.

The report also found that consumers increased their spend over the quarter, peaking in January with the highest average spend at £12.84 for w/c 4 January, compared to the lowest of £9.15 for w/c 16 November. Average spend per visit over the three months was £10.48.

Market penetration stood at 39.2% for the quarter, with consumers making 1.35 visits per two days, on average.

Click here to find out more about Lumina’s Eating and Drinking Out Panel.