May delivery and takeaway sales at Britain’s leading restaurant groups were 1% behind the same month last year, new insight shows.
CGA by NIQ’s at Home Tracker reveals that year-on-year sales by value have now fallen for 18 months in a row, after the easing of Covid-19 restrictions brought people back out to restaurants.
The latest update shows that delivery and takeaway and click and collect orders were down by 10% and 12% respectively in May—an indication that trading is being sustained by increased menu prices.
After adjustments for inflation, May’s sales by value were substantially behind May 2022 in real terms.
However, comparisons are easing, the Tracker shows. Year-on-year sales drops have now been below 3% for three months in a row, suggesting that consumer demand is starting to stabilise. Deliveries and takeaways accounted for 15% of managed restaurant groups’ total sales in May.
Karl Chessell, CGA’s director - hospitality operators and food, EMEA, said: “Delivery sales during the lockdowns of 2020 and 2021 were a lifeline to restaurant groups, and a dip was inevitable when people started eating out again.
After an 18-month slide, Chessell suggests the balance of eat-in and at-home sales may now be “settling into a new normal”, though high inflation means proper growth is still some way off.
“Rising costs and fragile consumer confidence continue to make trading challenging, and restaurants will be hoping for respite as we move towards the second half of 2023” he added.
