Greggs, McDonald’s and Costa Coffee all increased their share of the food to go market in 2021, gaining ground on supermarkets, Lumina Intelligence data reveals.
Greggs had the biggest share for a foodservice brand, with a 5% of the food to go market - up from 4.4% in 2020, according to Lumina’s UK Food to Go Market Report 2022.
Second-placed McDonald’s had a 4.4% share of the market in 2021, and greater relative growth from 3.1% in 2020.
Meanwhile Costa had 4.3% share, up from 4.1% in 2020.
Pret A Manger saw signs of recovery in the second part of 2021, as office workers returned to the city, with a 1.8% share of the market.
Key supermarkets saw share declines, with Tesco down 0.1pp to 5.8%, Sainsbury’s down 0.3pp to 3.3% and Co-op down 0.4% to 2.5%.
Despite gaining share in food to go, leading brands are expected to see the channel make up a smaller share of their overall turnover, as delivery plays an increasingly significant part.
In 2019, McDonald’s delivery represented 11% of turnover, but this is expected to grow to 34% in 2022.
For KFC, which also had 11% delivery share in 2019, its 2022 delivery segment is expected to be even higher at 42%.
Pret and Greggs are not forecast to be as popular with delivery, with 7% and 6% share for 2022 forecast respectively, albeit they have grown from smaller baselines of 4% and 1% in 2019.
According to the report, the UK food to go market is forecast to grow by +31.8% in 2022, to a value of £21.3bn.
This will see the market fully recover to and exceed its 2019 pre-pandemic market value and follows growth of +38.2% in 2021 (a value of £16.2bn).
Find out more about Lumina Intelligence’s UK Food To Go Market Report 2022 here.
