Quarterly consumer tracking of the Food To Go market, from MCA’s Eating Out Panel survey of 6,000 consumers per month. The Tracker covers trends in the performance of the Food To Go market and the key players within it, as well as valuable insight into the Food To Go consumer – who they are, why they buy Food To Go, when, where and what they buy.
Research methodology
The Food To Go Tracker is underpinned by MCA’s Eating Out Panel - a monthly tracker of consumer behaviour and perceptions, which provides the UK’s most comprehensive, accurate and insightful continuous dataset on eating and drinking out behaviour.
• 72,000 in-depth online interviews with UK consumers per year (6,000 per month).
• Representative of 18+ UK adults in terms of age, gender and region.
• Continuous tracker, interviewing every day of the year, but not a continuous set of the same panel members each time.
• Respondents recruited from access panel of over 600,000 UK consumers.
• Eating Out Panel interviews pick up the following details utilised in the Food To Go Tracker:
• Frequency of eating and drinking out at key day-parts (breakfast, lunch, dinner, mid-morning snack, afternoon snack, late night snack).
• Full demographic details of consumers, including age, gender, total household income, region and employment status.
• Full detail of most recent eating and drinking out occasions:
• Most recent breakfast, lunch and dinner visits within the last 2 weeks, as well as snacking on previous day.
• Details recalled include channel and brand/establishment of purchase, day of week, mission (primary reason for eating out), needs (reasons for choosing venue), how much spent on the occasion, what food and drink was consumed and key performance indicator scores for the brand/establishment visited.
For more details contact Richard Hayman at gareth.nash@mca-insight.com.
