Zapper, the consumer marketing and insight platform enabled by mobile payments, has announced a new partnership with payments without queues platform WoraPay.
The company said it would now be able to take advantage of WoraPay’s pre-ordering technology to offer users a seamless order ahead, payment and rewards experience.
The average UK consumer spends more than 18 hours a year stuck in queues, and Londoners the worst off averaging 9.11 minutes a week according to Visa Europe.
This new order ahead capability will allow Zapper users to “squeeze more into their coffee break and venues to increase efficiency and footfall, especially when combined with the company’s in-app loyalty cards”.
Richard Jackson, founder of WoraPay in the UK, said: “We are really excited to be working with Zapper. The partnership will allow us to combine our order and pay technology with their strong footprint in the market. As a result, we believe both businesses will be able to more effectively grow their share in the SME and Enterprise space across hospitality and retail.”
Zapper said it already has a pipeline of customers with its first pilot due to go live in South West London early next month
