Zapper, the consumer marketing and insight platform enabled by mobile payments, has launched an in-app loyalty card to allow consumers to automatically earn rewards with every payment.

Go Burrito, a popular and rapidly expanding burrito bar in Lancaster has even launched a ‘fast lane’ accepting only Zapper payments, to help increase footfall and staff efficiency. Owner James Short said “We’re really excited to launch Zapper’s new in-app loyalty scheme whereby our customers can gain digital stamps every time they purchase a burrito in either of our venues encouraging repeat transactions. With a simpler and automated process, customers are seamlessly rewarded and we can check the status of each card in the Zapper portal to avoid any confusion and discrepancies.”

Gerry Hooper, chief executive Zapper UK, said: “We’ve seen an incredible uptake in the first week of introducing the digital loyalty card with 10% of our restaurant partners launching their own loyalty rewards scheme within the Zapper app. This is such a simple and seamless process for both the user and the venue with more than 8% of our UK users already opted in to a loyalty card. We are really excited about this feature as a simple way to encourage repeat visits and habitual use of mobile payments.”