Mobile payment platform Yoyo has partnered with digital ordering expert Preoday to create a ready-made pre-ordering facility for operators.
The combined technology allows retailers to create an app that delivers mobile payment, digital loyalty, personalised rewards, digital receipts and pre-ordering experiences.
Yoyo chief executive Michael Rolph said: “Yoyo’s mission is to deliver the most enhanced, personalised loyalty experience to our users, so it was a complete no-brainer to continue this mission by partnering with Preoday – a company that has been delivering the most robust pre-ordering offering on the market.
“We’ve already taken customer identification, previously only the domain of the biggest brands, and democratised it. Through our partnership with Preoday we can now do the same when it comes to offering the most enhanced personalised customer services to retailers and caterers, big or small.
“By creating a frictionless payment, loyalty and order ahead experience, based on consumer identity and purchasing preferences, Yoyo is now acting as the engine of business growth for our partners.
Preoday chief executive Nick Hucker added: “It’s a joy to partner with a company for which we have as much admiration as Yoyo, a business committed to revolutionising the brick and mortar retail experience. Our two technologies are natural continuations of each other, both promote better customer engagement, digitising the in-store customer experience and providing operators with the data they need to further their customer relationships.
“In the current retail climate, operators increasingly want ‘an app’ for their customers, but we see little point in investing in a technology with little or limited functionality. By working with Preoday and Yoyo, and integrating our technology with company operations, clients can collect the data they need to hone their business services and deliver an experience customers can get the most out of.”
