Wendy’s franchisee REEF Technology has joined the line-up of MCA’s Hostech conference.
The SoftBank-backed tech company has a commitment to open 700 Wendy’s delivery-only kitchens in the U.S., Canada and the UK over the next five years.
In this exclusive presentation, Chris Sergeant REEF’s VP kitchens Europe, will talk about how the company is repurposing urban environments with kitchens, logistics and mobility infrastructure.
Meanwhile, another new panel will focus on social media, and in particular the growing role of TikTok in marketing plans.
The video-sharing platform got more page views than Google in 2021, and to discuss its growing influence and ways of utilising the platform, we welcome Libby Andrews, marketing director at Pho; Nish Bhattarai, digital marketing lead at Pizza Pilgrims; and Ben Hibbard, senior marketing manager at Turtle Bay.
They will join McDonald’s, KFC, German Doner Kebab, Pret, Itsu and Tortilla on the programme.
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