Healthy grab-and-go group Vital Ingredient has launched its first consumer app, which it said will streamline the loyalty process and allow customers to order and pay for food and drink.
The 20-strong group, which is backed by LDC, said that the app, which was tested last November, aims to provide a more efficient process for collecting, viewing and spending loyalty points as well as giving access to nutritional information and menus.
Going forward, the company plans to introduce a push notification function to attract passers-by with weather-related offers for example, and targeted offers and discounts for different stores.
Vital Ingredient managing director Paolo Peretti, said: “Customers being able to order delivery and collection was always a main requirement when we began developing the app. It’s a key feature to help manage the queues in stores at peak times, and really streamlines the ordering process from start to finish.
“The app makes it possible to order and pay in advance, then just pop in and pick up the order from a designated fridge area. Research suggests the feature will be extremely popular and we look forward to looking at uptake over the next few months.”
