Vianet has launched an app for its iDraught beer quality management system.
The company said that new iDraught app would drive “measurable improvements to operators’ revenue and profit by delivering insights on consumers’ draught beer experience and spend”.
The app has been developed through partnerships with licensed retail sector businesses to deliver insights into key operational areas.
The iDraught app, downloadable by smartphone or tablet, identifies specific site-level insight such as beer wastage, underlying quality issues, and when an incorrect amount of money is being taken for drinks served.
Vianet managing director Steven Alton said: “We recognise the importance of keeping things straightforward for licensed operators, with insight they can action to improve performance. The iDraught app allows this insight to be delivered through a simple, on-the-go business tool on your mobile device.”
