Tiny Cloud Kitchens, the virtual brand operator from Tootoomoo’s Phil McGuiness, has expanded nationwide to 25 sites.

The concept has recently added two of its brands to a South East pub operator, meaning it is now active in 20 pubs across London and the South East.

The model was conceived as a way for restaurants and pubs to make back sales lost during the pandemic, providing a collection of virtual brands and a system to operate them as cloud kitchens.

The Asian offering has five brands, with scalable menus, propriety tech platform, and operates in Birmingham, Leicester and Chichester.

The brands are Phikul (Pan-Asian), Sanka (South-Indian), Burritochino (Asian Burritos), Scratch Chicken (Asian Fried Chicken) and Daddy’s Dim Sum.

Matteo Frigeri, of Seeds Consulting, which has been retained by Tiny Cloud Kitchens to manage franchise recruitment, told MCA: “We’re in talks with hotel chains and wherever there’s an underutilised kitchen.

“There are other operators that do virtual brands, but for me this is the strongest proposition, because they have their own platform, so they generate a sizable percentage of their value orders, and mitigate commission fees.

“They have the tech, which can be modified to integrate order taking through various platforms, connecting it with the back of house, and to the drivers

“They have a driver app that the drivers can receive orders, it’s super clever. The gross profit is very high, the food cost is really super competitive.”