Orderella, the mobile ordering app, has signed up for today’s Tax Equality day on Wednesday 24th September, and announced it will cover the cost of the reduction for all operators using its app.
On Tax Equality Day, all food and drink ordered through Orderella, at any of the 100 sites currently using the app including The Porterhouse, Bar Sport and Oakman Inns, will be discounted by 7.5%.
Orderella will cover the cost of the price deduction for all orders, at all venues using the app. This means the operator’s bottom line will not be affected in any way by Orderella’s decision to support this campaign.
Dennis Collet, Orderella chief executive, said: “We’re passionate about the hospitality industry and very keen to support it in any way we can; the campaign to reduce the VAT rate at restaurant, hotels, pubs and bars is one we feel particularly strongly about. By offering a price cut of 7.5 per cent on all food and drink ordered through our app on 24th September, we hope to help demonstrate the value of a cut in the VAT rate, without passing on any costs to the operator.”
