Mitchells & Butlers: ‘AI helps us move faster’

InnoConf-428

The managed pub and restaurant operator has integrated artificial intelligence into its operations to improve efficiency in menu development, marketing and customer service, according to director of digital product and transformation Richard Whitehouse

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information